Ever wanted to ask McDonald’s Canada about the #food in their Canadian restaurants?

Ever wonder why McDonald’s food in commercials looks like food, but McDonald’s food in real life looks like a cat got sick? It’s because food stylists, photographers, and retouchers spend HOURS making the food in ads look edible.

In this McDonald’s-sponsored spot, Hope Bagozzi, Director of Marketing, McDonald’s Canada. She’s a very attractive and thin person. She reveals the intense, surgically precise process that makes burgers TV-ready.

In the company’s defense, they do offer a pretty convincing explanation of why they can’t just shoot a regular real-life burger for their ads: They have to bring all the ingredients to the front, so you know exactly what you’re getting!

But they wouldn’t/couldn’t just shoot regular real-life burgers because then you would know that they look gross.

Ask at Our Food, Your Questions
Related topic:

McDonald’s 4 Year Old Cheeseburger Video

Food Ad Tricks: Helping Kids Understand Food Ads on TV



About benvitalis

math grad - Interest: Number theory
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