Ever wonder why McDonald’s food in commercials looks like food, but McDonald’s food in real life looks like a cat got sick? It’s because food stylists, photographers, and retouchers spend HOURS making the food in ads look edible.
In this McDonald’s-sponsored spot, Hope Bagozzi, Director of Marketing, McDonald’s Canada. She’s a very attractive and thin person. She reveals the intense, surgically precise process that makes burgers TV-ready.
In the company’s defense, they do offer a pretty convincing explanation of why they can’t just shoot a regular real-life burger for their ads: They have to bring all the ingredients to the front, so you know exactly what you’re getting!
But they wouldn’t/couldn’t just shoot regular real-life burgers because then you would know that they look gross.
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