What’s In a Name? – Playing the Name Game

Give a man a fish, and he’ll eat for a day.
Teach a man to rename a fish, and he’ll eat pretty much anything.

A Hundred Monkeys is a branding company with a knack for coming up with product names and company names that are provocative and human.

The Corn Refiners Association petitioned the FDA this week for permission to re-label “high fructose corn syrup” as “corn sugar,” which got Mitch Butler and Josh Landis of “The Fast Draw” to thinking, what’s in a name?
A Hundred Monkeys founder Danny Altman: Thinking About Branding

Danny Altman explains how deeply personal parts of life relate to corporate communication.

Danny Altman of A Hundred Monkeys: Reaching People

Companies Have Stories

The Human Instrument



About benvitalis

math grad - Interest: Number theory
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