Is that fair? Discrimination?
How risky for a business to seek out this kind controversy?
Why do critics get so offended or upset at this promotion? All you need to say is, “Pizza, por favor.”
What do you think?
A Dallas-based pizza restaurant chain, which in 2007 caused an uproar for allowing customers to use Mexican pesos to make purchases, has another controversial promotion on its hands. On June 5, from 5 to 8 p.m., anyone ordering in Spanish gets a free pepperoni pizza in the “Pizza Por Favor” campaign.
Marcela Gomez, president of Hispanic Marketing Group, a Latino marketing firm in Nashville thinks it is discrimination, and she would not encourage any of her clients to use such a promotion.
The initiative is also a way for Pizza Patron to generate buzz for itself.
But, when retailers and restaurants offer freebies, the point is to draw attention — not controversy.