KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.
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The video, called “Kony 2012,” has exploded in popularity since its release on Monday, racking up about 37 million views on YouTube and about 12 million views on Vimeo as of Thursday afternoon.
It’s been tweeted and retweeted millions of times, and received congratulations from the White House. But it also generated a backlash against the San Diego-based group and criticisms that the video is oversimplified, promotes military intervention and is self-serving. (Read Invisible Children’s response.)
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