An interactive billboard at a London bus stop can scan your face and determine if you’re a man or a women by using facial recognition technology. The display then plays one of two messages based on that information.
Plan UK, a global children’s charity, is using the billboard to raise awareness about the choices unavailable to women around the world in their “Because I’m a girl” campaign.
Women are shown a short video advertisement depicting girls who’ve been stripped of the privilege to make choices about their careers, educations or spouses.
What do you think of using face-recognition technology for targeted advertisements?
 Cool. This way I’ll only need to see what interests me.
 Creepy. It’s an invasion of privacy.
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