Face-recognizing billboard ad to target women only

An interactive billboard at a London bus stop can scan your face and determine if you’re a man or a women by using facial recognition technology. The display then plays one of two messages based on that information.

Plan UK, a global children’s charity, is using the billboard to raise awareness about the choices unavailable to women around the world in their “Because I’m a girl” campaign.

Women are shown a short video advertisement depicting girls who’ve been stripped of the privilege to make choices about their careers, educations or spouses.

http://www.youtube.com/embed/BHnpSGdIGAI

What do you think of using face-recognition technology for targeted advertisements?

[] Cool. This way I’ll only need to see what interests me.
[] Creepy. It’s an invasion of privacy.
[] Undecided.

Related Topic:

How to Talk to Women
A peek at today’s women and the marketers that understand them

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About benvitalis

math grad - Interest: Number theory
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