Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children’s advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children’s marketing and its impact on the health and well-being of kids.
Media Education Foundation
The documentary “Consuming Kids” shows how teams of MBAs and psychologists help advertisers find ways to undermine parental authority to influence children, with the ultimate goal of turning children into lifelong super consumers…. Read more
Watch the trailer
CCFC members all over the country are organizing local screenings of Consuming Kids. A screening is the perfect way to raise awarenss about the commercialization of childhood and to connect with other local parents and activists. To find out how you can host or attend a screening, please visit CAMPAIGN for a COMMERCIAL-FREE CHILDHOOD
Consuming Kids: The Commercialization of Childhood [Full Film]