What’s In a Name? – Playing the Name Game

Posted on June 3, 2012 by

Give a man a fish, and he’ll eat for a day.
Teach a man to rename a fish, and he’ll eat pretty much anything.
 
 
A Hundred Monkeys is a branding company with a knack for coming up with product names and company names that are provocative and human.
http://www.ahundredmonkeys.com/
 
 

 
The Corn Refiners Association petitioned the FDA this week for permission to re-label “high fructose corn syrup” as “corn sugar,” which got Mitch Butler and Josh Landis of “The Fast Draw” to thinking, what’s in a name?
 
A Hundred Monkeys founder Danny Altman: Thinking About Branding
 

 
Danny Altman explains how deeply personal parts of life relate to corporate communication.
 

 
Danny Altman of A Hundred Monkeys: Reaching People
 

 
Companies Have Stories
 

 
The Human Instrument
 

 
http://www.ahundredmonkeys.com/
 
 
 

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About benvitalis

math grad - Interest: Number theory
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